AlifPay

Cashless transactions are gaining widespread adoption in Malaysia, with over half of the population using digital payments daily, according to Ipsos Malaysia. The easing of COVID-19 restrictions has further fueled this growth, with even lower-income groups embracing cashless payments. E-wallets, a concept existing for over two decades, now use encrypted technology, enhancing security. Malaysia boasts 53 e-wallets, with Touch 'n Go eWallet leading as the preferred choice, offering a robust platform with various features and milestones. The integration of technologies like near-field communications (NFC) is enhancing payment experiences, making transactions more convenient.