Alfi: Juega-Aprende-Invierte

First web platform and app that creates personalized scenarios for each user, taking real and exact information on financial products related to high-impact news, constantly renewed. In addition, due to the gaming experience, it reduces the degree of mistrust and increases the knowledge of real financial products.

Alfi, is the first serious game platform for financial education that connects all people with real products of the financial system in a free, fun and accessible way.

We use machine learning to adapt the game to the profiles and preferences of each user and, thus, create the perfect scenario based on real financial products and current news of interest so that they learn to make decisions about their money.

Alfi is supported by gamification techniques, such as the presentation of playful cards, virtual money, ranking, medals, audiovisual material, etc. designed for each type of player. In addition, they are awarded medals for each financial literacy test they pass. Our metrics are based on studies and recommendations from international institutions such as OECD, IDB and Standard & Poor's.