Edera

With the ivy app you will be able to immerse yourself in the world of the association and magazine under 30 "ivy - culture grows everywhere". Find inside:
- "Augmented Reality" section for extra content within the pages of the Magazine Magazine Edera. Within the numbers of the magazine, framing through the app the specifically indicated images, you will have access to additional involving and dynamic content, which will expand the physical boundaries of the paper to bring you to the digital world. The card will speak to you
Interviews, insights, documentaries and video reports with all special guests.
- "Online Articles" section with articles that deal with different themes related to the cultural world and the Italian show, new every week.
- All the initiatives promoted by the Edera association in the area thanks to the "Events" section.
- All products available for purchase related to Edera.
- The "newsstands near you" to always find the way to be near ivy.
- The issues published on newsstands of the magazine in the past months.

Who we are?
Edera is an association of non-profit social promotion founded by young boys and girls in Florence in December 2016. Every month the editorial staff thinks, designs and distributes the homonymous paper magazine in the newsstands of the metropolitan city of Florence and throughout Italy by subscription. Today Ivy is composed of 13 editors supported by a community of about 20 collaborators who are always added new young writers and creatives every month.
Knowledge is everywhere, culture grows everywhere.

The target
The purpose of ivy is to propose direct information, without filters. It is to create an ever-expanding community and give space to anyone who has something to say. It is to propose events and initiatives aimed at enhancing emerging artists and realities. The fundamental element that has always distinguished our information is going to the field to tell stories.

The app
This project is born from the meeting of two innovative Florentine realities: ivy, an independent Under 30 magazine that deals with culture and its ramifications, and R2A, innovative startup that designs and develops apps and experiences actually increased for culture markets, Dell Publishing and communication.

This app is the result of a collaboration between these two realities, representatives of two worlds, the physical and the virtual one, apparently distinct, but which found in Edera and R2A the same starting point - the paper - and the same goal - the its enhancement -.

For ivy the goal is to tell if "culture grows everywhere", for R2A it is to go "beyond what you see": with this app we will try to reach them both!