Fathr

Built for the dad who wants to show up.

Every pregnancy app is built for the mother. Flo, BabyCenter, The Bump, Ovia. Dads get a sidebar, a checkbox, a tip box. Fathr changes that.

Fathr is the only app built specifically for first-time dads and partners — from trying to conceive, through every week of pregnancy, the birth itself, and month-by-month through the baby's first year.

Honest. Practical. Human. Direct.


WHAT YOU GET

– Week-by-week pregnancy content written for dads, not mums. What's happening to her body. Your move. Dad check-in.

– A complete Birth Guide — what to actually do on the day, how to be her advocate when she can't speak for herself.

– Year One — month by month through the first 12 months, the bit nobody warns you about.

– TTC content for the trying-to-conceive stage, before the test goes positive.

– Mental health support — always free. Because 1 in 10 new dads experience postnatal depression and that's not a paywall topic.

– Partner support, finance and paternity leave guidance, gear without the marketing fluff, hospital bag checklists, Q&A from dads who've been there.


WHY FATHR EXISTS

850 first-time dads start this journey every single day in the UK. 310,000 a year. And nothing on the App Store or Play Store is built for them.

The midwife appointments speak to her. The leaflets speak to her. The apps speak to her. You're left to figure it out alone, googling at 2am, finding content written for mothers.

Fathr is the app the founder needed when his daughter was on the way. Built by a first-time dad. Reviewed by a UK midwife. Written in plain English.


WHAT FATHR ISN'T

Fathr isn't a medical app. It doesn't diagnose, monitor, or replace your midwife. Everything in Fathr is educational content. For anything urgent, always speak to your midwife, GP, NHS 111, or call 999 in an emergency.


PRICING

Mental health content is always free.

For full access — Birth Guide, Year One, Partner Support, Finance, Gear, and the full content library — Fathr Premium is £7.99/month or £79.99/year (save 17%).

Cancel anytime. No tricks.


From trying to first steps. We've got you.

Built in the UK by Fathr Ltd