WebBlack

The result of a daring, dynamic and pioneering project in Brazil, WebBlack is a virtual radio station launched in the late 2000s, whose format was strategically designed to serve a target mainly composed of an audience between 25 and 55 years old and consists of a with emphasis on what is usually labeled “The more commercial and Pop side” of Contemporary Black Music, ie R&B and Rap/Hip-Hop; in addition to its other aspects such as: "Charm", Neo/Nu Soul, Reggaeton, Ragga, among others, keeping in tune with new trends such as Trap and other new paths in music, thus delivering a unique experience for the listener.

It is definitely a radio that manages to connect with different generations, because, after meticulous analyzes that we carried out to understand what our audience expected, we found a profile of listeners that can no longer be framed in formulas, standards, and above all, labels.

It's a group that doesn't like to stick to this or that style, because they like to mix, create and experiment with new possibilities. To adapt to this new reality, WebBlack's programming has no ideological, political or religious bias, but rather the commitment to Entertain and Inform, without exempting itself from exercising Citizenship through its Social Responsibility.

It's a radio station that doesn't follow trends, it simply launches them.

WebBlack is...
Authority in Black Music in Brazil.