ProPulse – отслеживание метрик

ProPulse is a free app for everyone who runs ads on Yandex.Direct and VKontakte. Track statistics from personal accounts of different sites right on your mobile phone.

ProPulse features:
– simple setup and monitoring of 20 metrics from advertising accounts;
– push notifications about events in advertising campaigns.

Tracking Metrics
– VKontakte: impressions, clicks, expense, CPC, CTR;
– Yandex.Direct: impressions, clicks, expense, average bid per click, average traffic volume, profitability, profit, revenue by goals, conversions, average position by impressions and clicks, number of orders, number of visits, viewing depth, CPC, CTR, CRR, conversion rate, bounce rate.

Track the dynamics of metrics on chart cards:
1. Total and planned value for the selected period
2. Dynamics of the total value for the period compared to the previous one
3. Metric value per day/week/month/quarter/year and its deviation from the norm
4. Predictive value of the metric

Brief instruction

Set up tracking in a couple of clicks:
1. Specify the name of the plan
2. Connect your VKontakte and/or Yandex.Direct account (we'll add myTarget soon) as a data source
3. Select metrics, specify their planned values ​​and tracking period

Set up event notifications:
1. Enter the name of the event
2. Select a data source and indicator
3. Select a rule and a tracking period

Download the free ProPulse app from the ProContext agency and start tracking the results of contextual and targeted advertising in real time on your mobile!