PoP

• A mobile phone app for the pregnant women on Palm Island – they download, register including the estimated date of birth of their baby
• ‘Home’ pages (Weeks 1-42) provide information about what is going on in their pregnancy at that time – the app opens at their current gestation according to the estimated date of birth they entered
• ‘Read more’ at the bottom of each ‘Home’ page has some information about a specific topic relevant to that gestation