Examine source code of Alice.com

{
  "theme": {
    "images": {
      "theme_frame": "Alice.com_top.jpg"
    },
    "colors": {
      "frame": "#2392ba",
      "tab_background_text": "#1f5cbf"
    }
  },
  "version": "2.0",
  "name": "Alice.com",
  "manifest_version": 2,
  "description": "This is my creation for a favorite of mine <a href=\"https://outgoing.prod.mozaws.net/v1/22e5dd8794924005530c9f0b1c94dcf30ad776608995e5ab3099cd07054354d1/http%3A//Alice.com\" rel=\"nofollow\">Alice.com</a>. It's an online store with always free shipping. And usually lower prices than you find in a regular store. Everybody needs Alice!"
}