MerchantFlow

Revenue tells you how busy you were. Profit tells you whether it was worth it.

MerchantFlow is profit intelligence for ecommerce brands. It connects your store and your ad platforms, subtracts what a sale actually costs you, and shows what you really kept. The mobile app puts that number in your pocket, so you can check the health of your business between meetings instead of rebuilding a spreadsheet.

What you get

Real net profit, not revenue
See net profit after COGS, blended ad spend, discounts, refunds, taxes and operating costs. Figures recalculate on each sync, so the number you check at lunch is the number that is true at lunch.

Your North Star, your choice
Pin the three or four headline metrics you actually run on, from a catalogue that includes net profit, contribution margin, blended MER, CAC, ROAS, POAS, AOV and net margin. Add up to twelve more in a detailed section. Reorder them so your dashboard leads with what matters to you.

Product profit, ranked honestly
Products are ranked by profit after COGS and ad spend, not by revenue. The result is often uncomfortable and always useful: your volume leader is not always your best product.

Order-level margin
Every order carries its own net profit and margin, refunds and discounts included. A refunded order reads as the loss it actually is.

Profit by market
Break profit down by country after blended ad spend. Spend that produced no orders is flagged, so a quietly leaking market surfaces instead of hiding inside a blended average.

What changed, in plain English
Flow AI reads your own numbers and writes up the shifts worth knowing about. Real signals from your data only. Nothing invented, no borrowed benchmarks.

One timeframe, everywhere
Today, yesterday, 7, 30 or 90 days, 12 months, or a custom calendar range. Pick it once and every screen follows.

The connections you already use
Shopify and WooCommerce for orders and catalogue. Meta, Google, TikTok and Snapchat for ad spend. Google Analytics and Search Console for traffic. Fulfillment partners for shipping costs. Check connection health and trigger a sync from your phone.

Who it is for

Founders, operators and finance leads at ecommerce brands who are tired of hearing that revenue is up without knowing whether profit followed.

Requires a MerchantFlow account

MerchantFlow is a subscription service and this app is a companion to the MerchantFlow web dashboard, so it requires an existing account. Sign in with your email, or pair the app by scanning the QR code shown in your dashboard. Accounts are created and stores are connected at merchantflow.ai.

Currency, timezone and language follow your workspace settings. Metric customisation is available on Pro and higher.

Figures shown in the store listing screenshots are illustrative sample data, not a customer result.

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Terms of Service: https://merchantflow.ai/legal/terms-of-service
Support: https://docs.merchantflow.ai