Google Ads Heatmap
Analyze your Google Ads performance data easier with coloured heatmaps in the data table.
Works on Campaign, Ad Set and Ad levels.…
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| Date | Author | Rating | Lang | Comment |
|---|---|---|---|---|
| 2021-11-22 |  | | The heatmap does not take into account whether a metric is better high or low number or %. So for example some metrics with higher values are not better (green) but worst (red). For example CPC, Cost/Conv., Search Lost IS, etc. the higher the numbers, the greener. In reality the colours should be inverted, so the higher the number, the more red they should get. Also it would be easier to read if the colours were milder. |