Web Activity Analytics

Take ownership over your own data! Choose what information about you and your browsing behavior is shared with brands in order to help them make better decisions to suit your needs.

The Crosswalk plugin allows you to self identify your demographics and then select what information is shared or sold to a brand. This user interface gives YOU control over your data. Based on what you select we then market that data to brands that want to better understand customers like you. And most importantly, never share any of your personally identifiable information!

Our primary purpose is to take your data, combine it with data from like minded individuals and then find useful patterns in the data that we can sell to our clients for various use cases. In some cases, those reasons are simply to make your browsing experience better and more convenient. But this data can also be used to determine your browsing habits and preferences, price points you like to pay, what size you are and other personal information that is can then be used by brands and advertisers in determining how to best design, produce, market and sell you the right products. This cuts down on wasting time, money and creating an excess of product that ends up in a landfill.

Here are a few common examples of what our clients pay us to help uncover from your tracked data:

• What digital media you watch and listen to from video sites like YouTube and Netflix to help understand your content preferences. They can then advertise in shows you watch and on streaming platforms you use.
• Your shopping behavior from online stores like Amazon and Target to understand different items you view and purchase, which helps our clients suggest other products you may want to buy.
• Your behavior on search engines like Google to understand how you conduct research and the things you search for. This can help our clients include more relevant information on their products so that you don’t have to look for answers elsewhere, but it can also be used for advertising purposes.

Overall we are tracking how you use your digital ecosystem of devices to help brands become smarter, create less waste of products you don’t want and give you a more seamless online experience.

The information we track is both sold raw and analyzed to a wide range of clients in a number of different sectors based on what you allow.