Pyxis AI Optimizer

Pixis AI Optimizer is a versatile Artificial Intelligence-led optimization plug-in that seamlessly integrates with Facebook Ads Manager to increase the efficiency of Facebook Ad Campaigns multifold. It empowers marketers to execute objective-focussed campaigns through robust budget, bid, targeting and ad creative optimizations.

Built to track, learn, and enhance the performance of Ad Campaigns on Facebook, the AI Optimizer analyses billions of data points to identify and harness lucrative patterns. The AI Optimizer is an extension that functions atop your Facebook Ad Account, and recommends action on individual elements like Ad Sets and Campaigns. It intelligently automates ad delivery and optimisation using effective strategies - through an intensive reiterative process - with the aim of enhancing CVR and reducing CPA.

The AI Optimizer helps to arrive at the optimal bids and budgets to allow for the most resourceful usage of the allotted budget. The AI works to unlock hidden audiences, and uncovers unconventional targeting parameters that deliver the best ROI.

The AI Optimizer also assists in battling creative fatigue by spotting when and where to refresh creatives in a Campaign. With the Pixis AI Optimizer marketing teams now will have access to an enhanced Facebook Ads Manager dashboard with features that are designed specifically to deliver only the highest ROI.