# Your Strategy Needs a Strategy

> Business

Canonical page: [https://chrome-stats.com/d/id951248714](https://chrome-stats.com/d/id951248714)

## Overview

- **ID:** `id951248714`
- **Platform:** Apple
- **Type:** Apple app
- **Status:** Available
- **Publisher:** The Boston Consulting Group
- **Category:** Business
- **Rating:** 3.50 / 5 (11 ratings)
- **Version:** 2.8
- **Last updated:** 2019-01-30
- **First published:** 2015-03-12
- **Size:** 58 MB
- **Data as of:** 2026-09-20
- **Store listing:** [Apple App Store](https://apps.apple.com/us/app/your-strategy-needs-a-strategy/id951248714)
- **Website:** [https://www.bcgperspectives.com/yourstrategyneedsastrategy](https://www.bcgperspectives.com/yourstrategyneedsastrategy)
- **Privacy policy:** [http://www.bcg.com/privacy-policy.aspx](http://www.bcg.com/privacy-policy.aspx)

## Description

Your Strategy Needs a Strategy is a hands on  learning tool for business executives, students, and curious strategists of any kind to experience strategic environments and understand how to choose and execute the right approach to strategy. Using the simplest of businesses - selling lemonade, players must adapt their strategic approach to the various business environments of New York City's five boroughs. Based on the insights of the book Your Strategy Needs a Strategy (Harvard Business Press 2015), this app brings to life the different strategic approaches necessary to survive and thrive in today's dynamic and diverse business environments. 

Key features:
-  5 different boroughs representing 5 fundamental strategic environments: classical, adaptive, visionary, shaping, renewal.
-  In total, 15 levels of gameplay against an increasingly challenging and strategically adept, computer opponent named after BCG's founder Bruce D. Henderson
-  A Sandbox level where you can choose your prefered environment and level of difficulty
-  In-game tips and post-game debriefs connect the gameplay to both theory and strategy in the real world
-  Interactive Learn More section that provides background on the strategic concepts underlying each environment and approach to strategy
-  Sample content from the book Your Strategy Needs a Strategy (Harvard Business Press 2015)
-  Direct links to further materials and videos, such as a TED talk (http://www.ted.com/watch/ted-institute/ted-bcg/martin-reeves-your-strategy-needs-a-strategy)
- Extended seminar version of game available as part of BCG's broader strategy offering. Please reach out to the BCG Henderson Institute at bhi@bcg.com for more information.

## Rankings

- #359,711 — Overall

## Review summary

User feedback mostly praises Your Strategy Needs a Strategy for its educational value, business-strategy focus, and easy-to-pick-up gameplay. Many reviews highlight its innovative, book-linked concept and strong fit as a professional/workplace tool. A few users raise accessibility concerns (color vision) and a small number note gameplay feel as less engaging or incomplete, and some report occasional bugs or limited complexity. Overall, it’s seen as a practical companion to the book that translates strategy ideas into interactive practice.

### Pros

- Easy to play with approachable onboarding
- Strong educational value and clear coverage of business strategy concepts
- Innovative, non-traditional approach that translates business strategy into gameplay
- Well suited for professional/workplace use and acts as a companion to the related book

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Source: [Chrome-Stats](https://chrome-stats.com/d/id951248714)