# eff.today

> everything feels like a lot.

Canonical page: [https://chrome-stats.com/d/id6758747121](https://chrome-stats.com/d/id6758747121)

## Overview

- **ID:** `id6758747121`
- **Platform:** Apple
- **Type:** Apple app
- **Status:** Available
- **Publisher:** Kenneth Howe
- **Category:** Health & Fitness
- **Version:** 1.0
- **Last updated:** 2026-02-18
- **First published:** 2026-02-18
- **Size:** 2.26 MB
- **Data as of:** 2026-09-22
- **Store listing:** [Apple App Store](https://apps.apple.com/us/app/eff-today/id6758747121)
- **Website:** [https://www.eff.today/howto](https://www.eff.today/howto)
- **Privacy policy:** [https://www.eff.today/privacy](https://www.eff.today/privacy)

## Description

Private check-ins that don’t watch you. No identity. No tracking. Just space to be real and never have to tell a soul.

Everything feels… funny. Or fine. Or a little too much.

eff.today is your private, anonymous space to build emotional resilience without pressure, performance, or surveillance. No accounts. No prompts that judge. No streaks to keep.

Just a structured journaling flow, a “burn or save” decision, and an optional AI reflection layer (unlocked only after emotional breadth is shown).

FEATURES
• 3-Gate Flow: Start with how you feel (funny or fine), then add context (social vs. responsibility) and focus (me vs. them). This helps name what’s hard to name.
• Burn or Save Rituals - After journaling, choose: burn it forever or save it for pattern insight. No back-end copy. Burn means gone. For real.
• Crisis-Safe by Design - Local keyword detection offers support if needed, without ever storing or sending your words. Privacy is structural, not promised.
• AI Reflection (AIme) - Unlock emotionally intelligent conversations once you complete all 8 mood-context-focus paths. AIme is trained in real frameworks (CBT, DBT, and more) but never diagnoses or solves. It listens, mirrors, and reflects without tracking you.
• Anonymous Analytics - See your own emotional patterns. All fully anonymous. No identity. No history. Just meaningful movement.
• Expanded Mood Vocabulary - Unlock the “10 F’s” mood system (fine, funny, feral, frustrated, and more) through session depth, not tricks or streaks.

PRIVACY THAT’S PATENTED

eff.today is built on a patent-pending architecture of symbolic journaling, user-controlled data permanence, and anonymous macro-level insights. It’s the first digital resilience platform where your thoughts are yours - technically, legally, and ethically.

WHO IT’S FOR
• People who don’t trust traditional wellness apps
• Adults, Teens and anyone who just need to process
• Schools, healthcare systems, and organizations looking to support without surveilling

WHAT MAKES EFF.TODAY DIFFERENT
• No identity required
• No tracking or user profiles
• Burn-based deletion architecture
• Crisis support without override
• Emotional intelligence without performance pressure
• Infrastructure: built for utility, not virality

Want to go deeper? Visit eff.today/howto to explore the story, the science, and the SDK powering privacy-first emotional resilience infrastructure

## Rankings

- #1,737,395 — Overall

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Source: [Chrome-Stats](https://chrome-stats.com/d/id6758747121)