# Lose It! – Calorie Counter

> Food Tracker for Weight Loss

Canonical page: [https://chrome-stats.com/d/id297368629](https://chrome-stats.com/d/id297368629)

## Overview

- **ID:** `id297368629`
- **Platform:** Apple
- **Type:** Apple app
- **Status:** Available
- **Publisher:** FitNow
- **Category:** Health & Fitness
- **Rating:** 4.80 / 5 (776,964 ratings)
- **Version:** 18.5.100
- **Last updated:** 2026-09-09
- **First published:** 2008-11-21
- **Size:** 216 MB
- **Data as of:** 2026-09-17
- **Store listing:** [Apple App Store](https://apps.apple.com/us/app/lose-it-calorie-counter/id297368629)
- **Website:** [http://www.loseit.com](http://www.loseit.com/)
- **Privacy policy:** [https://www.loseit.com/privacy](https://www.loseit.com/privacy)

## Description

**Lose It!** is a calorie counter and nutrition-focused weight loss app that helps users set personalized goals, create a daily calorie budget, track meals and exercise, and monitor weight loss progress. Log calories, macros, protein, carbohydrates, nutrients, fasting schedules, and more in one place.

The app includes AI voice and photo meal logging, barcode scanning, meal planning, diet plans, community support, GLP-1 medication tracking, and integrations with fitness trackers and health platforms. Its extensive food database and personalized insights help users build healthier eating habits and stay consistent with their weight loss goals.

## Rankings

- #533 — Overall
- #43 — support

## Review summary

Users like Lose It! for its ease of use, quick food logging, accountability, and flexible tracking options, with long-term use helping weight maintenance. Recurrent downsides include intrusive advertising and pricing pressures (premium gating), performance issues and jarring UI updates, concerns about nutrition data accuracy, and onboarding friction or trial prompts.

### Pros

- Easy to use and quick food logging; user-friendly interface and responsive tracker.
- Helps users stay accountable and supports weight loss goals over time.
- Flexible tracking options (calories, macros, sodium, sugar) and the ability to customize tracking, plus weight/activity tracking.
- Long-term reliability; many users report using Lose It! for years and successfully maintaining weight.

### Cons

- Intrusive ads on the free version, including scammy and malware-like ads; ad frequency is disruptive.
- High subscription cost and gating; perceived lack of flexible pricing (no monthly option; wall to premium).
- Performance and stability issues (freezing, crashes, lag) and dislike of recent UI changes/design overhauls.
- Data accuracy concerns with nutrition labeling (nutritional values can become inconsistent or misleading; calls for governance).
- Onboarding friction and trial pressure (long onboarding Q&A and trial prompts).

## Similar extensions and apps

- [Lose It Calorie Counter](https://chrome-stats.com/d/id6444205276) — 4.50 / 5
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- [Calorie Counter & Food Tracker](https://chrome-stats.com/d/id6768953507) — 5.00 / 5
- [Calorie Counter: Food Tracker™](https://chrome-stats.com/d/id6761257468)
- [Calorie Tracker - Food.AI.Scan](https://chrome-stats.com/d/id6751836898) — 4.60 / 5
- [AI Calorie Counter – Food Scan](https://chrome-stats.com/d/id6749312252) — 5.00 / 5
- [Calorie RealTime Calculator](https://chrome-stats.com/d/id1544818708)
- [EatLog: AI Calorie Counter](https://chrome-stats.com/d/id6749852533) — 4.50 / 5
- [Track My Plate: Weight Lose](https://chrome-stats.com/d/id6748913954) — 5.00 / 5
- [DietAI: Calorie Counter & Diet](https://chrome-stats.com/d/id6451091585) — 4.80 / 5

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Source: [Chrome-Stats](https://chrome-stats.com/d/id297368629)