# Affinity CRM

> AI-first private capital CRM

Canonical page: [https://chrome-stats.com/d/id1241506283](https://chrome-stats.com/d/id1241506283)

## Overview

- **ID:** `id1241506283`
- **Platform:** Apple
- **Type:** Apple app
- **Status:** Available
- **Publisher:** Project Affinity Inc.
- **Category:** Business
- **Rating:** 3.30 / 5 (38 ratings)
- **Version:** 5.54.0
- **Last updated:** 2026-09-15
- **First published:** 2017-06-29
- **Size:** 48 MB
- **Data as of:** 2026-09-23
- **Store listing:** [Apple App Store](https://apps.apple.com/us/app/affinity-crm/id1241506283)
- **Website:** [https://www.affinity.co](https://www.affinity.co/)
- **Privacy policy:** [https://www.affinity.co/legal/privacy-policy](https://www.affinity.co/legal/privacy-policy)

## Description

Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward.

The Affinity app keeps that intelligence with you between meetings. Check a contact's history, log a note, or see who on your team has the strongest connection to a company, all from your phone.

Ascend, Affinity's agent platform, handles the procedural work at every deal stage so your team can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage.

Learn more at affinity.co.

## Rankings

- #220,349 — Overall

## Review summary

Affinity CRM’s iOS app is powerful and pipeline-friendly, with strong network visibility and a helpful redesign. Reviewers repeatedly praise its usefulness and responsiveness. However, the mobile experience lags: poor mobile/iPad optimization, limited data visibility on mobile, and restricted access to core CRM actions on the go. The app shows significant potential but needs a more mobile-optimized experience to meet user needs away from desktop.

### Pros

- Very useful for keeping up with contacts and managing pipelines.
- Incredibly powerful software with strong visibility into your network.
- Fast and easier to use; performance improvements over time.
- Redesign makes note capture and pipeline management easier.
- Team is responsive and continuously improving.

### Cons

- Poor mobile usability and lack of full optimization for mobile or iPad; the app feels awkward on iPhone and iPad screens.
- Limited data visibility on mobile; full company records often don’t populate and not enough data is visible on small screens.
- Mobile workflows are limited; core CRM actions (e.g., creating opportunities or editing lists) are hard to perform on mobile.

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Source: [Chrome-Stats](https://chrome-stats.com/d/id1241506283)