# FOCUS by Reynolds and Reynolds

> Business

Canonical page: [https://chrome-stats.com/d/id1174533005](https://chrome-stats.com/d/id1174533005)

## Overview

- **ID:** `id1174533005`
- **Platform:** Apple
- **Type:** Apple app
- **Status:** Available
- **Publisher:** The Reynolds and Reynolds Company and its affiliates
- **Category:** Business
- **Rating:** 2.10 / 5 (105 ratings)
- **Version:** 2.244
- **Last updated:** 2026-09-04
- **First published:** 2017-01-14
- **Size:** 155 MB
- **Data as of:** 2026-09-21
- **Store listing:** [Apple App Store](https://apps.apple.com/us/app/focus-by-reynolds-and-reynolds/id1174533005)
- **Website:** [https://www.reyrey.com/solutions/focus](https://www.reyrey.com/solutions/focus)
- **Privacy policy:** [https://www.reyrey.com/privacy-policy](https://www.reyrey.com/privacy-policy)

## Description

FOCUS by Reynolds and Reynolds is a CRM mobile app designed for dealership sales teams. It brings mobility to the showroom and enforces dealer-defined, forced-march sales steps to help reps move customers through the sales cycle faster.

With FOCUS, salespeople can perform follow-ups in My Desk, track goals in My Goals, choose customized test drive routes, access and update customer profiles, and receive appointment reminders. It also includes quick alerts to management when assistance is needed, helping your team close deals more efficiently and improve the customer showroom experience.

## Rankings

- #178,380 — Overall

## Review summary

Across multiple reviews, the Focus app is largely criticized with few if any positives. Recurrent login/authentication errors and unexpected issues hinder access. The app is unstable and crashes frequently. Users describe the UI/UX as confusing and overly convoluted, with too many steps to perform basic tasks. Core CRM capabilities on mobile are missing or unreliable (viewing leads/notes, sending media, following up, data syncing). Notifications are unreliable and support appears lacking, driving many to consider switching to alternatives.

### Cons

- Repeated login/authentication problems (invalid credentials, verification codes not accepted, 'unexpected error' messages)
- Frequent crashes and overall instability on mobile
- Very confusing, non-intuitive UI/UX with too many steps and poor navigation
- Missing or broken core CRM features on mobile (can't view leads/notes/videos; cannot effectively follow up; data/history not transferring)
- Unreliable notifications and lack of timely updates/follow-up, plus limited or poor support

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- [myFocus Mobile](https://chrome-stats.com/d/id388340039) — 3.90 / 5
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- [FordDirect CRM Pro Mobile](https://chrome-stats.com/d/id1441681201) — 4.20 / 5
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Source: [Chrome-Stats](https://chrome-stats.com/d/id1174533005)