Compare Chrome extensions: IBA Opt-out (by Google) vs Do Not Track

Stats IBA Opt-out (by Google) IBA Opt-out (by Google) Do Not Track Do Not Track
User count 500,000+ 50,000+
Average rating 3.24 4.47
Rating count 1,579 124
Last updated 2013-08-12 2012-05-23
Size 12.38K 31.28K
Version 1.5 0.1.1
Short description
Opt out of Google's interest-based ads as you browse the web with Chrome. Adds the Do Not Track header (DNT: 1) to all requests.
Full summary

This extension opts you out of the DoubleClick advertising cookie, which Google uses to show you interest-based ads on partnering websites.

  • Stops interest-based ads on some of the websites that partner with Google
  • One-time install on Chrome
  • Opt out remains in effect, even after you clear your browser’s cookies

For developers IBA Opt out extension by Google is available as open source at http://code.google.com/p/google-opt-out-plugin/

Terms of Service By using IBA Opt out, you agree to the Terms of Service at https://chrome.google.com/extensions/intl/en/gallery_tos.html

Please note: this extension requires Chrome 17 or later. If you are running the default Release build of Chrome, this extension will not successfully install until late January 2012.

Do Not Track is a technology and policy proposal that enables users to opt out of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms. At present few of these third parties offer a reliable tracking opt out, and tools for blocking them are neither user-friendly nor comprehensive. Much like the popular Do Not Call registry, Do Not Track provides users with a single, simple, persistent choice to opt out of third-party web tracking. A list of websites that have committed to honoring Do Not Track is available at http://donottrack.us. The source for this extension is available on GitHub.