Google Analytics Opt-out Add-on (by Google)
Tells the Google Analytics JavaScript not to send information to Google Analytics.
What is Google Analytics Opt-out Add-on (by Google)?
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Summary
To provide website visitors the ability to prevent their data from being collected and used by Google Analytics, we have developed the Google Analytics opt-out Browser extension for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).
If you want to opt-out, download and install the extension for your web browser. In order to function, the opt-out extension must be able to load and execute properly on your browser. Updates to your browser or operating system may affect the functionality of the opt-out extension. More information about managing your extensions for Chrome can be found at https://support.google.com/chrome/answer/187443?hl=en.
By installing this extension, you agree to the Chrome Web Store Terms of Service at https://ssl.gstatic.com/chrome/webstore/intl/en/gallery_tos.html and the Google Analytics Opt-out Browser Add-on Terms of Service at https://tools.google.com/dlpage/gaoptout/intl/en/eula_text.html.
User reviews
User reviews summary
Pros
- Blocks Google Analytics tracking effectively.
- Simple and easy to use.
- Compatible with multiple versions of Google Analytics, including Universal Analytics and GA4.
Cons
- Doubts about Google's integrity and the extension's effectiveness due to conflict of interest.
- Does not block tracking/profiling in general, only Google Analytics.
- May cause issues with other Google services, such as adding collaborators to a Google Form.
Most mentioned
- Privacy concerns and desire to opt-out of tracking.
- Confusion regarding the extension's status indicator (greyed-out icon).
- Google's potential conflict of interest by providing an opt-out extension.
Recent reviews
Safety
Risk impact
Google Analytics Opt-out Add-on (by Google) is relatively safe to use as it requires very minimum permissions.
Risk likelihood
Google Analytics Opt-out Add-on (by Google) has earned a good reputation and can be trusted.
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