Google Analytics Opt-out Add-on (by Google)

Tells the Google Analytics JavaScript not to send information to Google Analytics.

What is Google Analytics Opt-out Add-on (by Google)?

Google Analytics Opt-out Add-on (by Google) is a browser extension designed to give users control over their information. By inhibiting the Google Analytics JavaScript from sending visitor data, this extension empowers users with the choice to opt-out from their data being collected and used. Crucial for the extension's functionality is its proper load and execution on the user's browser, which can sometimes be influenced by updates. Agreeing to specific terms of service is necessary for installation.

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Stats

By: ga-extension-publishers

View on Chrome Web Store

Users: 1,000,000+

Rating: 4.02 (1,466)

Version: 1.1 (Last updated: 2021-01-26)

Creation date: 2019-04-30

Risk impact: Low risk impact

Risk likelihood: Very low risk likelihood

Manifest version: 2

Size: 185.34K

Email: ga*****@google.com

URLs: Privacy policy

Stats date:

Chrome-Stats Rank

# 388 ▼ 7

Other rankings

#783 in Tools ▼ 2

#3 in analytics keyword 68 ▲ 1

#8 in web analytics keyword 49 ▼ 2

#27 in google keyword 97 ▼ 19

#32 in store keyword 86 ▼ 12

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Other platforms

Not available on Firefox

Not available on Edge

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Summary

Analyze keywords

To provide website visitors the ability to prevent their data from being collected and used by Google Analytics, we have developed the Google Analytics opt-out Browser extension for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt-out, download and install the extension for your web browser. In order to function, the opt-out extension must be able to load and execute properly on your browser. Updates to your browser or operating system may affect the functionality of the opt-out extension. More information about managing your extensions for Chrome can be found at https://support.google.com/chrome/answer/187443?hl=en.

By installing this extension, you agree to the Chrome Web Store Terms of Service at https://ssl.gstatic.com/chrome/webstore/intl/en/gallery_tos.html and the Google Analytics Opt-out Browser Add-on Terms of Service at https://tools.google.com/dlpage/gaoptout/intl/en/eula_text.html.

User reviews

User reviews summary

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.

Pros

Works fine in 2023 with Universal Analytics, Google Analytics 4 (GA4) and Google Ads tracking

Cons

Some users reported that it does not work and does absolutely nothing

Most mentioned

Does not effectively block Google Analytics tracking
Some users reported that it does not work
Requires installation as an extension, which some users find suspicious

Recent reviews

laima Vladimirova, 2024-04-17

Under EU GDPR and the ePrivacy Directive, Cookie options are defined under very strict terms and huge fines for non-compliance (100s of Thousands of £/Euros). Some sites use the "Missing NO" explained in long winded policy documents in the hope that the consumer is too uninterested or too lazy to make the effort to follow up and just accept. I also think the level of trust with the "third party" players and most particularly Google in any form is a long distance to stretch credulity, And I believe that companies that do this are not fully trustworthy in their ethical position.

Tony Down, 2024-04-16

I am confused. If I expect the cookie to allow me to opt-out of Chrome peeking in on what Iam doing why do I have to "add-on" as an extension. It just sounds really sneaky. Please, clarify the necessity to add-on the extension required to "opt-out".