# My Hair \[iD\]

> The official L'Oréal Professionnel App

Canonical page: [https://chrome-stats.com/d/com.loreal.swatchbook](https://chrome-stats.com/d/com.loreal.swatchbook)

## Overview

- **ID:** `com.loreal.swatchbook`
- **Platform:** Android
- **Type:** Android app
- **Status:** Available
- **Publisher:** L'Oréal
- **Category:** LIFESTYLE
- **Downloads:** 1,539,835
- **Rating:** 2.18 / 5 (2,125 ratings)
- **Version:** 4.9.1
- **Last updated:** 2026-06-29
- **First published:** 2019-01-30
- **Publisher country:** FR
- **Size:** 103 MB
- **Data as of:** 2026-09-13
- **Store listing:** [Google Play Store](https://play.google.com/store/apps/details?id=com.loreal.swatchbook)
- **Website:** [http://www.lorealprofessionnel.com](http://www.lorealprofessionnel.com/)
- **Privacy policy:** [https://www.lorealprofessionnel.com/legal/website-privacy-policy](https://www.lorealprofessionnel.com/legal/website-privacy-policy)

## Description

My Hair [iD] is the official L'Oréal Professionnel app designed exclusively for hair professionals. This all-in-one tool empowers stylists with a personalized color consultation experience, making it easier to create tailor-made hair colors for clients. The app features an advanced virtual try-on, allowing clients to preview new shades before committing. Additionally, it provides access to the complete Catalog with technical guides to support the coloring process and enhance professional expertise.

With My Hair [iD], stylists can elevate their service by combining technology with creativity. Discover new hair color shades, improve client engagement, and streamline consultations for a flawless coloring experience.

## Rankings

- #53,039 — Overall

## Permissions and access

### Permissions

- `android.permission.ACCESS_ADSERVICES_AD_ID`
- `android.permission.ACCESS_ADSERVICES_ATTRIBUTION`
- `android.permission.ACCESS_COARSE_LOCATION`
- `android.permission.ACCESS_FINE_LOCATION`
- `android.permission.ACCESS_NETWORK_STATE`
- `android.permission.CAMERA`
- `android.permission.FOREGROUND_SERVICE`
- `android.permission.INTERNET`
- `android.permission.POST_NOTIFICATIONS`
- `android.permission.RECEIVE_BOOT_COMPLETED`
- `android.permission.RECORD_AUDIO`
- `android.permission.VIBRATE`
- `android.permission.WAKE_LOCK`
- `com.google.android.c2dm.permission.RECEIVE`
- `com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE`
- `com.google.android.gms.permission.AD_ID`
- `com.loreal.swatchbook.DYNAMIC_RECEIVER_NOT_EXPORTED_PERMISSION`
- `com.loreal.swatchbook.batch.permission.INTERNAL_BROADCAST`

## Review summary

Reviews are mixed: several users praise the app as good or excellent for hair consultation, with mentions like 'Best app for consultation' and 'Nice' or 'Good work'. However, many report crashes, the app not opening, or the hair-color feature not functioning as expected. Privacy concerns about data collection and photo usage appear in multiple reviews, along with slow performance and a cluttered UI with intrusive animations. Overall, the app shows potential for hair-color trials but struggles with stability, usability, and privacy.

### Pros

- Overall positive reception with multiple 'Good/Very good/Excellent' reviews
- Some users consider it the best app for hair consultation
- Positive comments like 'Nice' and 'Good work' indicate perceived value
- Noted potential for effective hair color trial features
- Occasional praise of strong expressiveness (e.g., 'excellent', 'wow') from some users

### Cons

- Frequent crashes and the app not opening / not working
- Hair color feature unreliable or not changing hair color as advertised
- Privacy concerns about data collection and use of user photos
- Slow loading / performance issues
- Poor UI and intrusive pop-up animations / general quality concerns

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Source: [Chrome-Stats](https://chrome-stats.com/d/com.loreal.swatchbook)