Farminsta

Farminsta – Smart Agri Operating System for Field Teams

The all-in-one field force automation and agri-marketing platform built exclusively for agri-input companies. Manage your field teams, run campaigns, engage farmers, and track every rupee of season spend — from a single app.

🌾 FIELD OFFICER MANAGEMENT
GPS attendance, daily visit logging, photo/video proof uploads, offline mode with auto-sync, and HQ-assigned tasks. Every activity timestamped and location-tagged. Daily reports auto-generated.

🎯 FIELD CAMPAIGN MANAGEMENT
Plan and execute on-ground campaigns with village-level visibility. Track demo plot lifecycle across 5 stages — sowing to harvest. Monitor market coverage, drop-off analytics, and product adoption per territory.

📲 DIGITAL CAMPAIGNS
Run multi-channel campaigns via WhatsApp, SMS, performance ads, and AI-driven voice outreach. Dedicated women voice agents engage farmers and retailers. Qualified leads routed directly to field officers.

🎬 REELS & VIDEO ENGAGEMENT
Upload vernacular agri reels and advisory videos. Partner with hyperlocal agri-influencers. Track video engagement and convert interested farmers into warm leads for your field team.

🌱 CROP TRAINING & ADVISORY
Deliver crop-specific training to field officers and farmers through video modules, advisory reels, and digital consultations. Offline-accessible content library for zero-network areas.

🔍 LEAD MANAGEMENT & CRM
Build and own your complete farmer relationship — from first contact to repeat purchase. Capture leads from field visits, digital campaigns, influencer engagement, and voice outreach. Assign leads to the right field officer, track every interaction, and maintain a full farmer profile with crop history, demo records, and purchase intent — all in one CRM timeline.

🏪 RETAILER & DISTRIBUTOR MANAGEMENT
Onboard and map your full channel — distributor to retailer to village. Log retailer visits with GPS, track product placement, communicate schemes, and surface collection signals through voice agents and FOs.

📦 INVENTORY & SALES TRACKING
Track stock movement from distributor to retail to farmer in real time. Monitor sell-in vs. sell-out, SKU-wise inventory movement, low-stock alerts, and primary/secondary sales actuals against targets.

👥 HRMS & TEAM MANAGEMENT
Onboard employees, manage roles, assign territories, and maintain centralized records. Full team hierarchy with role-based access for Field Officers, Managers, and Admins.

💰 PAYROLL & REIMBURSEMENTS
Attendance-linked payroll with incentive integration and salary slip generation. Field officers log travel and expenses from the app — managers approve digitally with full expense reports per officer and region.

🗓️ LEAVE MANAGEMENT
Mobile leave application and approval. Track balances, plan territory coverage, and sync with attendance and payroll automatically.

📊 PERFORMANCE REVIEWS & TARGETS
Set targets by officer, territory, product, and season. Track real-time achievement vs. target. Activity-based scorecards, KPI dashboards, team rankings, and manager review notes — all in one place.

📈 DASHBOARDS & ANALYTICS
Live dashboards for field activity, campaign ROI, farmer engagement, liquidation, retailer stock, and channel health. District-level heatmaps and seasonal trend reports for sales managers to act on — in real time.

🏆 FARMER LOYALTY & REWARDS
Built-in points engine to reward farmers for demo attendance, purchases, and content engagement. Fully configurable redemption system to drive repeat loyalty season after season.

30M Field Activities · 600K Villages · 20M Farmers Managed

Built for seed, fertilizer, pesticide & agri-input companies.

Login is for authorized company teams only. For demo & onboarding → visit farminsta.com

Farminsta — Run your season like an operating system.