# Creative

> Enhance the performance of your product and personalize your audio settings.

Canonical page: [https://chrome-stats.com/d/com.creative.apps.creative](https://chrome-stats.com/d/com.creative.apps.creative)

## Overview

- **ID:** `com.creative.apps.creative`
- **Platform:** Android
- **Type:** Android app
- **Status:** Available
- **Publisher:** Creative Labs Pte Ltd
- **Category:** LIFESTYLE
- **Downloads:** 279,590
- **Rating:** 2.24 / 5 (1,082 ratings)
- **Version:** 2.11.08
- **Last updated:** 2026-08-26
- **First published:** 2021-03-22
- **Publisher country:** SG
- **Size:** 43 MB
- **Data as of:** 2026-09-14
- **Store listing:** [Google Play Store](https://play.google.com/store/apps/details?id=com.creative.apps.creative)
- **Website:** [http://www.creative.com](http://www.creative.com/)
- **Privacy policy:** [https://sg.creative.com/home/privacy](https://sg.creative.com/home/privacy)

## Description

The Creative app enhances your audio device's performance by offering customizable settings tailored to your preferences. Users can manage their Super X-Fi setup, switch between sound modes, and configure custom buttons to suit different listening needs. Additionally, the app supports speaker setup and calibration, ensuring your audio output is finely tuned for the best experience.

Please note that certain features may vary depending on your specific product model, so it's recommended to consult your user manual. For the full Super X-Fi experience, downloading the dedicated SXFI App is advised. With Creative, achieve a truly personalized and enriched audio journey.

## Rankings

- #134,984 — Overall

## Permissions and access

### Permissions

- `android.hardware.usb.host`
- `android.permission.ACCESS_ADSERVICES_AD_ID`
- `android.permission.ACCESS_ADSERVICES_ATTRIBUTION`
- `android.permission.ACCESS_ADSERVICES_CUSTOM_AUDIENCE`
- `android.permission.ACCESS_ADSERVICES_TOPICS`
- `android.permission.ACCESS_FINE_LOCATION`
- `android.permission.ACCESS_NETWORK_STATE`
- `android.permission.ACCESS_WIFI_STATE`
- `android.permission.BLUETOOTH`
- `android.permission.BLUETOOTH_ADVERTISE`
- `android.permission.BLUETOOTH_CONNECT`
- `android.permission.BLUETOOTH_SCAN`
- `android.permission.BROADCAST_STICKY`
- `android.permission.CAMERA`
- `android.permission.CHANGE_NETWORK_STATE`
- `android.permission.CHANGE_WIFI_STATE`
- `android.permission.DOWNLOAD_WITHOUT_NOTIFICATION`
- `android.permission.FOREGROUND_SERVICE`
- `android.permission.INTERNET`
- `android.permission.MODIFY_AUDIO_SETTINGS`
- `android.permission.NEARBY_WIFI_DEVICES`
- `android.permission.READ_EXTERNAL_STORAGE`
- `android.permission.READ_LOGS`
- `android.permission.READ_PHONE_STATE`
- `android.permission.RECEIVE_BOOT_COMPLETED`
- `android.permission.RECORD_AUDIO`
- `android.permission.REORDER_TASKS`
- `android.permission.SYSTEM_ALERT_WINDOW`
- `android.permission.VIBRATE`
- `android.permission.WAKE_LOCK`
- `android.permission.WRITE_EXTERNAL_STORAGE`
- `com.creative.apps.creative.DYNAMIC_RECEIVER_NOT_EXPORTED_PERMISSION`
- `com.creative.sxfireadyhostsdk.SXFIAPP_PERMISSION_INTER_APP_READ_SETTINGS`
- `com.google.android.finsky.permission.BIND_GET_INSTALL_REFERRER_SERVICE`
- `com.google.android.gms.permission.AD_ID`

## Review summary

User reviews praise the app for ease of use and potential EQ improvements on supported hardware, but reliability is a major issue. The top concerns are frequent connectivity problems and device detection failures, loss or corruption of EQ settings, limited device compatibility, persistent bugs, and an account/login barrier that hinders use.

### Pros

- Easy to use and has a simple, approachable UI.
- When paired with compatible hardware, EQ presets can noticeably improve sound.
- For basic settings, the mobile app is adequate and straightforward.

### Cons

- Frequent connectivity and device detection failures (cannot connect, cannot find the device, unstable connections).
- EQ/save profiles frequently get lost, reset, or corrupted (settings wiped or jumbled on close).
- Limited device compatibility and support; several popular devices are not supported.
- Bugs and instability (crashes/ freezes, features like ANC/ambient mode not working, 'searching for broadcast' issues).
- Account/login requirement to use the app blocks access for some users and complicates pairing.

## Similar extensions and apps

- [Sound Blaster Command](https://chrome-stats.com/d/com.creative.apps.sbcommand) — 58,320 users, 3.44 / 5
- [SXFI AIR Control](https://chrome-stats.com/d/com.creative.apps.xficonnect) — 25,069 users, 3.33 / 5
- [Creative Nexus](https://chrome-stats.com/d/com.creative.nexus) — 504 users
- [Sonic Carrier](https://chrome-stats.com/d/com.creative.apps.avatarconnect) — 5,032 users, 3.22 / 5
- [CS Customizer](https://chrome-stats.com/d/com.soundworldsolutions.csandroidadjuster) — 7,205 users, 2.95 / 5
- [SXFI App: Magic of Super X-Fi](https://chrome-stats.com/d/com.creative.apps.superxfiplayer) — 274,882 users, 2.66 / 5
- [Sound Blaster Connect](https://chrome-stats.com/d/com.creative.apps.sbconnect) — 92,192 users, 2.62 / 5
- [Sound Blaster Central](https://chrome-stats.com/d/com.creative.central) — 334,778 users, 3.72 / 5
- [Smart Sound Tuner](https://chrome-stats.com/d/zuper.hits3) — 436 users
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- [Sony | Sound Connect](https://chrome-stats.com/d/com.sony.songpal.mdr) — 46,347,790 users, 4.37 / 5
- [Sennheiser Smart Control Plus](https://chrome-stats.com/d/com.sonova.chb.control) — 911,624 users, 4.72 / 5

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Source: [Chrome-Stats](https://chrome-stats.com/d/com.creative.apps.creative)