# ITVX

> Stream all of ITV and so much more only on ITVX!

Canonical page: [https://chrome-stats.com/d/air.ITVMobilePlayer](https://chrome-stats.com/d/air.ITVMobilePlayer)

## Overview

- **ID:** `air.ITVMobilePlayer`
- **Platform:** Android
- **Type:** Android app
- **Status:** Available
- **Publisher:** ITV PLC
- **Category:** ENTERTAINMENT
- **Downloads:** 27,722,441
- **Rating:** 3.92 / 5 (157,443 ratings)
- **Last updated:** 2026-09-07
- **First published:** 2026-07-28
- **Publisher country:** GB
- **Data as of:** 2026-09-10
- **Store listing:** [Google Play Store](https://play.google.com/store/apps/details?id=air.ITVMobilePlayer)
- **Website:** [https://support.itv.com](https://support.itv.com/)
- **Privacy policy:** [http://www.itv.com/privacy/](http://www.itv.com/privacy/)

## Description

**ITVX** is the UK streaming service for ITV entertainment, offering live TV, catch-up viewing and an extensive on-demand library. Watch new and classic British and American box sets, films, exclusive series, sitcoms, dramas, game shows, cult classics and major live events—including world-class sport.

The free service includes advertising, while **ITVX Premium** provides additional shows and films, including selected BritBox content, with ad-free on-demand viewing across multiple screens. Live TV may still include adverts and required ITV promotions. The app also includes ITV Kerching, which uses Accessibility permissions to identify available shopping discounts and coupon codes on supported brand websites.

## Rankings

- #5,583 — Overall
- #100 — Top app in United Kingdom

## Review summary

Users generally find ITVX Android easy to use and appreciate offline downloads and a decent selection of programs. However, widespread issues dominate the feedback: too many ads, frequent glitches that lose progress and interfere with playback, and regular buffering. Some report premium features not behaving and problems on TV devices. Overall, positives are offset by reliability and performance problems that hinder a smooth viewing experience.

### Pros

- Easy to use / intuitive interface
- Offline download on mobile
- Good selection of programs / catch-up content
- Positive user sentiment (brilliant / love ITVX)
- Convenient to access on mobile

### Cons

- Excessive ads / ad bombardment (often unskippable)
- Frequent glitches and bugs (losing progress, occasional welcome screen, premium status issues)
- Playback buffering and frequent playback issues
- Navigation problems when seeking / rewinding / loses place
- Poor TV compatibility / not working reliably on TVs

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Source: [Chrome-Stats](https://chrome-stats.com/d/air.ITVMobilePlayer)